{"id":5487,"date":"2022-08-24T17:18:11","date_gmt":"2022-08-24T20:18:11","guid":{"rendered":"https:\/\/bvp.letsite.com.br\/?p=5487"},"modified":"2022-08-24T17:18:11","modified_gmt":"2022-08-24T20:18:11","slug":"publicidade-na-internet-tributada-pelo-iss","status":"publish","type":"post","link":"https:\/\/bvp.adv.br\/en\/publicidade-na-internet-tributada-pelo-iss\/","title":{"rendered":"Publicidade na internet agora \u00e9 tributada pelo ISS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No \u00faltimo dia 23 o Superior Tribunal de Justi\u00e7a-STJ decidiu que a atividade de veicula\u00e7\u00e3o de material publicit\u00e1rio em s\u00edtios de internet dever ser tributada pelo ISS, e n\u00e3o pelo ICMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prevaleceu o entendimento de que a atividade n\u00e3o caracteriza servi\u00e7o de comunica\u00e7\u00e3o, e a compet\u00eancia para a tributa\u00e7\u00e3o dessa atividade foi atribu\u00edda aos munic\u00edpios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O STJ ainda ressaltou que o Supremo Tribunal Federal-STF, no julgamento da ADI 6034, j\u00e1 havia reconhecido que deve incidir ISS, e n\u00e3o ICMS, sobre a presta\u00e7\u00e3o de servi\u00e7o de &#8220;inser\u00e7\u00e3o de textos, desenhos e outros materiais de propaganda e publicidade em qualquer meio, exceto em livros, jornais, peri\u00f3dicos e nas modalidades de servi\u00e7os de radiodifus\u00e3o sonora e de sons e imagens de recep\u00e7\u00e3o livre e gratuita\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Processo: AREsp 1598445\/SP, 1\u00aa Turma, Relator Ministro Gurgel de Faria, partes Fazenda do Estado de S\u00e3o Paulo X Universo Online S\/A).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fonte: JOTA PRO Tributos, rep\u00f3rter <\/em><em>Cristiane Bonfanti.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>STJ decidiu que atividade de veicula\u00e7\u00e3o online n\u00e3o \u00e9 mais tributada pelo ICMS e sim pelo ISS recolhendo o imposto aos munic\u00edpios. <\/p>\n","protected":false},"author":1,"featured_media":5488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"class_list":["post-5487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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